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Power Solutions (UK) Ltd

Objective
To drive more visitors to the Power Solutions Websites; generate volumes of qualified leads in line with aggressive growth targets set by the business:

  • Grow reach to potential online customers by increasing website exposure via the natural search engine listings.
  • Drive down the cost per acquisition by delivering free traffic from search engine optimisation (SEO).
  • Generate cost-effective online leads via Affiliate Marketing and PPC

“I’d thoroughly recommend Thornton Consultancy, their work around SEO has done fantastically well for us. We’ve achieved brilliant results. We’re now confident about spending more online and less through traditional channels like the Yellow Pages.” Jeremy Taylor, Managing Director, Power Solutions (UK) Ltd

Background
Power Solutions are market leading Energy Brokers, with a reputation built on ethical customer service. Power Solutions came to Thornton Consultancy to develop an online marketing plan to provide leads for their existing brokerage team.

Online strategy
A multi tiered strategy incorporating PPC, Email Marketing, Affiliate Marketing & SEO;

  • Reach new customers via Email Marketing & PPC
  • Provision of an ongoing managed SEO service
  • Set up and maintain Affiliate channel

“Online marketing has opened up so many opportunities for us. Our Email Marketing now reaches a much wider audience and has attracted a stable amount of consistently excellent leads.” Jeremy Taylor, Managing Director, Power Solutions (UK) Ltd

Results
Online marketing has generated a huge amount of new business for Power Solutions;

  • Email Marketing channel is now strongest 'new business' channel
  • SEO stratergy has been drawn up and will be dropped late '08
  • Affiliate stratergy has been drawn up and will be dropped mid '08


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